Printing industry in the hottest network economy 1

The printing industry in the network economy 1. The network economy is the development of the digital age. In countries with more developed interconnection, the transformation from prepress, printing, publishing and paper processing to digitalization has been completed. The text typesetting is also transferred to the computer platform, including the desktop system. The page merging is completed on the computer, and the scanning is replaced by a digital scanner, digital camera or digital camera. A large number of accepted production businesses are completed by electronic means, digital networks and Internet sites. Printing enterprises survive in the network economy, especially since 2000, the network industry has entered the process of comprehensive integration of modern and traditional industries. Printing enterprises use high-tech information technology to improve their production capacity and production efficiency is the development and application of the digital age

Second, the printing industry needs to adapt to the network economy

with the rise of economic globalization, the networking services of Internet technology are rapidly popularized, which brings unprecedented development space to enterprises and economy. All social and economic reforms with information technology as the core are quietly penetrating into all walks of life

since Internet entered China in 1995, after the industrial enlightenment stage and business model stage, the third generation e-commerce has developed rapidly in China, which proves that China is the fastest developing country in the world. The printing industry will also benefit from the network economy

e-commerce brings printing enterprises not only to improve their popularity and increase the sales of products, but also to make it easier to choose the printing products and services they need, reduce the economic disputes between the supplier and the demander, and enable the printing enterprises and customers to communicate at the lowest cost. Especially as China is about to join the WTO, economic globalization will inevitably promote the development of the printing industry and bring business opportunities to printing enterprises

as a printing industry, the essence of e-commerce is the application of computer technology, information technology and networking technology in the field of product circulation. It is a high degree of unity of business flow, logistics and information flow. Let customers and suppliers interact and exchange real-time information with printing enterprises through the Internet, and form a virtual enterprise with customer as the core for business operation, so as to meet customer needs to the greatest extent, reduce enterprise costs to the greatest extent, and realize the traditional 4P (products, prices, channels, promotions), That is, the mode focusing on promoting the products of enterprises has changed to 4C (customer, cost, convenience, communication) emphasized in modern marketing theory, that is, the mode focusing on customers, directly facing customers, providing targeted services, and responding quickly, so as to win benefits

third, the printing industry in the network economy

from the following schematic diagram of network printing, we can see that in the network, from freelance designers to printing enterprises of mass printing, digital information exchange businesses such as text and image can receive customers and suppliers far away as a routine

the printing industry is transformed into information production. Jinan experimental machine has many kinds of industries, and Internet will be widely used in the printing industry. Due to the development of Internet, the processing and design of text, graphics and other information are gradually transferred to the author, editor or designer, and what is left to the printing enterprises is only a lot of copy and processing work. As the network has not reached the level of widespread dissemination of digital media in China, and no communication media has been found to comprehensively replace the advantages of paper as a publishing and printing material, the traditional printing industry still has vitality. It is predicted that by 2010, China will become the world's top 2-3 modern paper consumption countries. From 2000 to 2005, the paper consumption will be 20-40 million tons, and from 2006 to 2010, its consumption will reach 70-80 million tons. Therefore, traditional printing production methods and printing enterprises will still be needed in the 21st century. However, printing enterprises should also be prepared to make use of and integrate into the information highway with the rapid development of the information industry, transfer from labor-intensive to knowledge intensive, and prepare for the production of products to knowledge intensive development:

1 With the tide of digitalization and networking, the printing industry should change and update ideas, cultivate and solve the problem of lack of enterprise talents, so as to meet the needs of new business forms such as design and e-commerce

adjust the industrial structure. 2. The traditional printing industry should actively innovate, actively adapt to the development of high technology, and carry out digital and networking transformation. Gradually invest in Internet and electronics, Dr. Deng Fei of the University of Tokyo in Japan and researcher of the composite material center of the University of Delaware in the United States resigned from his post, and the media. Many printing industries are now exploring and studying the use of computer full digital printing system to replace the traditional printing system, without the need for process preparation time; The products are of high quality; Solve and reduce costs; Printing prices continue to decline

3. Packaging printed matter is the pursuit goal of the printing industry to beautify life and improve high added value of products. Paper and paperboard packaging and printing account for 34% of the global printing value, plastic packaging and printing account for 29%, metal packaging and printing account for 25%, glass packaging and printing account for more than 6%, and other packaging and printing account for 5%. Therefore, packaging and printing is the development direction of printing enterprises

4. The development speed of cross media services - Internet related printing - will far exceed the average speed of the traditional printing industry. It is expected that in the next five to eight years, cross media services will develop at a rate of 15% per year, and advertising printing will grow at a rate of 8%. Cross media service is the printing dynamic information that printing enterprises must master, and it is also the direction of production business competition in the printing industry

IV. PDF is the starting point of economic globalization and web printing

Web printing takes printing as the starting point to enter the field of information industry. In the era of Internet, the needs of printing consumers are more personalized, and internet printing is an inevitable development trend in the information age. In the era of economic globalization, internet printing is actually a carrier for printing enterprises to meet the potential needs of users (consumers), and to maximize user satisfaction

network printing is the global distribution channel of printing business, and a large number of printing enterprises accept business through e-mail, Internet, etc. it is extremely important to use digital network for the communication of printing business. Nowadays, the biggest productivity problem of online printing lies in the workflow. What is needed for receiving documents, document operation, document processing and so on is the global common electronic document format

now, the printing industry in the United States, Japan, South Korea, Singapore and Europe and developed countries all adopt the internationally accepted standard electronic document format portable document format (PDF) for the network process of electronic transmission, e-mail or Internet for remote transmission and printing

it is worth noting that PDF documents, in order to meet the requirements of electronic document sending: PDF document format should be simple; Documents should be small enough to be suitable for Internet use; Regardless of the platform type of the other party, the document can be opened and read out; Adapt to and express the complex requirements of typography, and the resulting documents are transmitted through Internet. The method of preparing PDF documents is the same as that of other documents. The program designed to read PDF documents through Acrobat Reader can transmit the mosaic information documents according to the original layout and print out the data, and acrobat distiller can also convert PS documents into simple PDF documents without losing any information of the original complex and mosaic documents. In this way, the introduction of PDF documents has made it possible for the printing industry to transform into the information industry and the globalization of printing

in the network economy, PDF documents are tools that can realize complex experimental processes in the global printing industry, while Internet and e-mail are powerful carriers. Pdf documents are the organic combination of high-tech and traditional printing industry. Enterprises will develop by using high-tech to improve their production capacity and production efficiency. Therefore, the printing industry is facing the severe challenges of the digital era in the economic globalization. It is the choice of the printing industry to actively adapt to the development of high and new technology, closely follow the pace of information technology development, and adapt to the development of market competition